🏆 The "Award Winning" Superlab Co. 🏆
Not just Products. We Build Brands.
We’re not just formulators—we’re builders
The Superlab develops, launches, and scales supplement and functional food products with a focus on quality, compliance, and execution.
End-to-End Product Development & Operations for Supplements, Functional Foods, and Wellness Brands.
What We Do // The Superlab Co.
Greg Loukas is the founder of The Superlab Co., a product development and operations company focused on building high-quality supplement, functional food, and wellness brands. With over 15 years of hands-on experience in the industry, Greg has built, operated, and scaled multiple successful brands across Amazon, Shopify, and direct-to-consumer channels in both the U.S. and Canada.
Unlike many consultants in the space, Greg is an operator first. He has overseen every stage of the product lifecycle—formulation, ingredient sourcing, compliance, manufacturing, branding, fulfillment, and long-term optimization. His work is grounded in practical execution, regulatory awareness, and an uncompromising focus on product quality. The brands under The Superlab umbrella are built to be functionally dosed, transparently formulated, and compliant with FDA, FTC, Health Canada, and major platform requirements.
Greg maintains direct relationships with leading global ingredient suppliers and contract manufacturers, allowing for efficient development, consistent quality, and faster paths to market. His approach prioritizes long-term viability over shortcuts, hype, or trend-driven formulations.
Through The Superlab, Greg works with founders and established companies alike—helping them turn strong ideas into real, scalable products built to last. His philosophy is simple: great brands are built on great products, and great products require discipline, standards, and execution.
